Home staging is the art of setting a scene—one that helps homes stand out and sell fast. But when you’re launching a home staging business, there’s more to it than décor. It’s about understanding buyers, knowing what makes spaces memorable, and creating a business that speaks to the needs of real estate agents and homeowners.
Here’s how to get started!
Research Your Market
Start by looking at what other staging businesses offer, and think about what could make you stand out. Check out listings to see what types of homes are being sold and the style of staging commonly used. This research will help you identify what local buyers look for and provide insights into how you can price your services competitively.
Develop a Business Plan
Outline your goals, target market, and the specific services you want to offer, such as full-service staging, consultations, or even virtual staging. Don’t forget to include startup costs, which may cover furniture, decor items, storage, and marketing expenses. Consider different pricing strategies based on the homes you’ll work on.
Set up Legal and Business Requirements
Like any business, home staging requires some legal setup. Register your business with the appropriate local and state authorities, and look into licensing if needed. You should also consider getting insurance. Liability insurance can be particularly useful in case any accidents happen while staging a property. While this setup might seem tiresome, it’s important to protect yourself and your business from potential issues down the line.
Build a Portfolio
Visuals are everything in home staging. Build a strong portfolio to show prospective clients what you’re capable of. If you’re just starting, consider offering your services at a discount or even staging friends’ homes to build up various examples. Include before-and-after photos, and testimonials from clients to add credibility to your work.
Establish Relationships with Real Estate Agents
Real estate agents are often the first point of contact when sellers are looking to prepare their homes for the market. Network with local agents by attending open houses or real estate events. You could even set up a referral program that encourages agents to recommend your services to their clients.
Market Your Business
You must invest in marketing to put yourself out there. Start with a professional website that has your portfolio, services, and contact information. Use visually-driven social media platforms like Instagram and Pinterest to showcase your staged spaces. Finally, consider paid advertising to grow your visibility, especially when you’re just getting started.
Common Questions About Starting a Home Staging Business
Starting a home staging business comes with many questions. But don't worry, we're here to answer them:
How Much Does It Cost to Start a Home Staging Business?
Startup costs can vary, but expect to invest anywhere from $2,000 to $10,000, depending on inventory, marketing, and business setup expenses.
Do I Need Any Specific Qualifications or Certifications?
While not required, certification programs from RESA or ASP can help. For aspiring home stagers, Business of Home Staging offers resources and training to support both beginners and experienced stagers in building their skills and credibility in the field.
What Initial Supplies or Furniture Will I Need to Get Started?
Many stagers start with a small inventory of versatile furniture and decor, like sofas, beds, tables, and art pieces, to stage different types of rooms.
Are you ready to start your home staging business? Get the right guidance and tools from our team at Business of Home Staging today! Contact us today to learn more.
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