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Open House Marketing Guide

Build Your Confidence And Your Business

High-Impact, No-Cost Marketing for Home Stagers

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Are you ready to open the door to more opportunities and endless referrals for your home staging business?  This is a tested and true, powerful, no-cost marketing channel to grow your businesses and create meaningful connections with local Real Estate Agents.

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I used to feel awkward visiting open houses but with practice, I developed the right strategies that my business was built upon and continues to thrive on. 

 

I have put it all together for you to replicate and make it your own.  This guide walks you through every step, ensuring each open house is a productive, comfortable, and effective steady stream of new clients for home stagers.

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The Open House Marketing Guide isn’t just about making visits—it’s about transforming those visits into a marketing strategy that delivers real results.

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10 BENEFITS OF OPEN HOUSE MARKETING

FOR HOME STAGERS

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  1. Increase your visibility

  2. Brand awareness Build credibility and authority in your market

  3. Ready-made leads: Get in front of the clients who are ready to pay for your expertise

  4. Easily convert leads: to clients with minimal effort

  5. A growing email list of valuable contacts built organically

  6. Repeat business and endless referrals

  7. Stronger relationships Easily build your your KNOW-LIKE-TRUST factor with local agents

  8. Valuable Agent Insights: Learn from the client’s perspective, experience, and expectations working with Stagers and use this information to shape offering

  9. Competitor insights See firsthand what is going on in your market, so you can level up and get ahead of your competition.

  10. No-cost marketing with measurable return on your investment

Mortgage and real estate. Open door with key and house shaped keychain against blurred bac

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WHAT'S INSIDE THE GUIDE

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  1. Before you go: Planning and Research for a Productive Visit
    Essential steps to prepare before you walk through the door, so you arrive ready to make a great impression.

  2. When You Get There: How Not to Feel Awkward
    Simple tips to help you relax and exude confidence, no matter how out of place you might initially feel.

  3. How to Start the Conversation: Natural conversation starters to introduce yourself without feeling pushy or salesy.

  4. Pro Tips To Keep the Conversation Going: Ask the questions agents love to answer, helping you learn about their needs and how you can best serve them.

  5. What NOT to Do at Open Houses: Common pitfalls to avoid, ensuring you maintain professionalism 

  6. Questions You Should Never Ask: Avoid topics that can shut down conversations 

  7. Do Not Leave Without Doing These Two Things: Crucial actions to take before you leave, ensuring you leave with a valuable connection.

  8. Follow-Up: The Key to Converting Contacts into Clients: Why consistent follow-up is your secret weapon for turning open house visits into business opportunities.

  9. The Follow-Up Plan: What to Say and How Often
    A clear, easy-to-follow strategy for staying in touch, from your first thank-you email to ongoing engagement that builds trust.    ​

  10. Lots of Pro tips for business growth​

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BONUS OFFERS TO ENSURE YOUR SUCCESS​​

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  • Downloadable Marketing Call Script  to help you plan your follow-up calls with ease

  • Downloadable Marketing Call Notes to set up your follow-up system

  • CRM Resources inside the guide for ease of tracking and measuring results

  • Newsletter Resources inside the guide​

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