Meet Joké Durojaiye: Home Staging Expert & Business Mentor

Helping Home Stagers & Creative Entrepreneurs Build Profitable Businesses

About Joke
FEATURED IN:

About Me

Hi, I’m Joké Durojaiye, a business mentor, home staging coach, and serial entrepreneur with over 20 years of experience in real estate and business management.

As the CEO of Genesis Home Staging, Founder of The Business of Home Staging, and Host of the Creative Business Mindset Podcast, my passion is helping home stagers and creative entrepreneurs turn their talent into thriving, scalable businesses—without wasting time, money, or energy on things that don’t work.

Listen to my creative business mindset podcast

My Journey

Starting my home staging business was like putting together a puzzle with missing pieces. After getting my certification, I learned that success takes more than just staging skills.

Through hard work and a lot of lessons learned, I made six figures in my first year and tripled that in my third year and have been growing more than 100% year after year

Now, I share these tested methods with others. No more guessing. No more costly trial and error.

About Joke

Why I Do This

Every day, I see creative people struggle with the business side of staging. They have amazing talent but need help with:

Setting up solid business systems

Finding and keeping clients

Pricing their services right

Managing time and money

My mission is simple: help you turn your creativity into a thriving business, without the stress and confusion I faced when starting out.

Current Roles:

Founder & CEO, Genesis Home Staging LLC
Founder, The Business of Home Staging LLC
Host, Creative Business Mindset Podcast
Director, National Board of Real Estate Staging Association®
Licensed Real Estate Instructor, State of Washington

Teaching & Speaking:

Real Estate Staging Association CE Classes
Seattle King County Realtors School
Designers Room
Former Redfin Lead Agent & Home Buying Class Instructor

My Approach to Business

Growing up in Nigeria, my mom taught me a valuable lesson: knowledge everything we have been given is not meant for us to keep to ourselves but to be shared for the benefit of others. This shapes everything I do. My focus is helping you:

Build efficient systems that support your life

Create steady income without constant stress

Grow your business while keeping family first

Learn from my experiences and avoid common mistakes

Industry Leadership


Professional Memberships:

National Association of Realtors® (Affiliate Member)
Real Estate Staging Association®
Co-host of Home Stagers Q&A with RESA CEO

20+ Years of Experience In:

Real Estate
Business Management
Systems Development
Marketing Strategy
Team Building
Business Growth

Featured Podcast Appearances


Resilient By Design with

Rebecca Hay

Discussed expanding from staging to design services

Shared insights on creating emotional connections

Explored business growth strategies

Listen on

Apple Podcast

Home Stagers & Designers on Fire with Marianne Cherico

Revealed how to win real estate agent business

Shared effective email marketing techniques

Discussed marketing strategies for any economy

Listen on

Apple Podcast

Let's Connect

Want to learn more about building a successful staging business? Here's how to reach me:

Join my coaching program
Sign up for my newsletter
Follow me on social media